Don’t make them say, “Get on with it!”

Recently I have watched a number of American How To videos on YouTube, and noticed a common trend that occurs also in American sales letters   →

In these troubled times

When times are tough, as they clearly are at the moment, it is interesting to see how businesses behave. On my bookshelf I have a   →

Managing rejection in sales

A lot of people consider selling to be a confrontational conversion, lightly smeared with honey to make it seem agreeable. There are two reasons for   →