Don’t make them say, “Get on with it!”
Recently I have watched a number of American How To videos on YouTube, and noticed a common trend that occurs also in American sales letters and motivational speeches. It’s a reluctance to get to the point. One video was about improving your singing voice. That was the promise in the title. It opened with a →
Wouldn’t you like to have the Voice of Leadership?
What makes you a ‘must have’ in your business sector? How effectively are you putting that across? Send for your free e-book: The Voice of Leadership The American Management Association states that no matter how compelling the vision or how brilliant the strategy, without leadership communication there is no execution. Your great ideas, your grand →
Open up your creativity
What is Creativity? It is the ability to solve a problem, see something that others do not see, represent a commonplace thing or notion in a new or novel way. It is the ability to spot an ‘angle’ – some unexpected or beneficial attribute that has the potential to produce a desirable outcome. It does →
Let me tell you a story …
Make a point, tell a story; tell a story, make a point. That’s an easy enough mantra to follow in speeches and presentations, but what kind of story should you tell? The three factors that work in story telling are: 1. They illustrate the point and are easy to understand and remember 2. We are all conditioned, →