Small businesses don’t always have a Marketing Plan. And when someone suggests Database Marketing, they often ask:”What the heck is Database Marketing?” or, if they   →

As you know, these days much of our business correspondence is conducted by email rather than the conventional ‘snail mail’. Unhappily, certain conventions have been   →

In marketing by mail and email, there is an unfortunate tendency to use language to deceive, confusing manipulation with persuasion. Those who do so use   →

The level of response to direct mail is one of the most shocking facts in advertising.  A few years ago, the Direct Marketing Association surveyed   →

  The advertising industry’s magazine, Campaign, is running a series on the history of advertising in various objects.  No. 18 is Strand cigarettes. By a   →

Talk about cross culture or cultural diversity and people think it’s ‘over there’. In reality, it’s very much ‘over here’. What’s more, it’s one of   →

When times are tough, as they clearly are at the moment, it is interesting to see how businesses behave. On my bookshelf I have a   →

  Small businesses don’t always have a Marketing Plan. And when someone suggests Database Marketing, here’s what they often ask: “Isn’t Database Marketing only for   →

A lot of people consider selling to be a confrontational conversion, lightly smeared with honey to make it seem agreeable. There are two reasons for   →