The language of lies

In marketing by mail and email, there is an unfortunate tendency to use language to deceive, confusing manipulation with persuasion. Those who do so use   →

How to influence response to your mailings

The level of response to direct mail is one of the most shocking facts in advertising.  A few years ago, the Direct Marketing Association surveyed   →

Self-serving advertising can cost you dearly

  The advertising industry’s magazine, Campaign, is running a series on the history of advertising in various objects.  No. 18 is Strand cigarettes. By a   →

In these troubled times

When times are tough, as they clearly are at the moment, it is interesting to see how businesses behave. On my bookshelf I have a   →