Should your sales letter be long or short? Is it true that the more you tell the more you sell? Or are people too busy   →

In marketing by mail and email, there is an unfortunate tendency to use language to deceive, confusing manipulation with persuasion. Those who do so use   →

The level of response to direct mail is one of the most shocking facts in advertising.  A few years ago, the Direct Marketing Association surveyed   →

  The advertising industry’s magazine, Campaign, is running a series on the history of advertising in various objects.  No. 18 is Strand cigarettes. By a   →

  Small businesses don’t always have a Marketing Plan. And when someone suggests Database Marketing, here’s what they often ask: “Isn’t Database Marketing only for   →

Yesterday I gave you the first two of seven sales letter secrets. Here are numbers 3 & 4. 3. Create an offer that’s hard to   →