One answer to the long or short copy debate

Should your sales letter be long or short? Is it true that the more you tell the more you sell? Or are people too busy   →

The language of lies

In marketing by mail and email, there is an unfortunate tendency to use language to deceive, confusing manipulation with persuasion. Those who do so use   →

How to influence response to your mailings

The level of response to direct mail is one of the most shocking facts in advertising.  A few years ago, the Direct Marketing Association surveyed   →

Self-serving advertising can cost you dearly

  The advertising industry’s magazine, Campaign, is running a series on the history of advertising in various objects.  No. 18 is Strand cigarettes. By a   →

Have you considered Database Marketing?

  Small businesses don’t always have a Marketing Plan. And when someone suggests Database Marketing, here’s what they often ask: “Isn’t Database Marketing only for   →

More Sales Letter Secrets

Yesterday I gave you the first two of seven sales letter secrets. Here are numbers 3 & 4. 3. Create an offer that’s hard to   →