selling

15 Tips to help you get what you want

Negotiation isn’t about winning and losing. It’s about both sides feeling there was some progress, with both being better off than before. For example, gaining good will may be as important as gaining concessions. Negotiation is a PITI-ful process that takes place within a web of tension. The important factors are Power, Information, Time and   →

Have you considered Database Marketing?

  Small businesses don’t always have a Marketing Plan. And when someone suggests Database Marketing, here’s what they often ask: “Isn’t Database Marketing only for the big boys?” The answer is No. You do not need an expensive system to set up a Database. You can use a simple spreadsheet to record the essential information   →