Don’t make them say, “Get on with it!”
Recently I have watched a number of American How To videos on YouTube, and noticed a common trend that occurs also in American sales letters →
sales
In these troubled times
When times are tough, as they clearly are at the moment, it is interesting to see how businesses behave. On my bookshelf I have a →
Managing rejection in sales
A lot of people consider selling to be a confrontational conversion, lightly smeared with honey to make it seem agreeable. There are two reasons for →
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