The seventh Secret of Successful Sales Letters is: 7. Monitor your results • Things change. So keep your eye on all results • Change only   →

This time I am including several ‘secrets’ under the guise of just two. This is because they are closely intertwined. I have often been amazed   →

Ut dignissim viverra enim, quis vulputate dolor porta sit amet. Donec ut eros vitae justo malesuada convallis. Mauris semper est non risus tempor placerat. Pellentesque venenatis, mi nec ornare feugiat, massa felis pretium massa, id lacinia nisl urna id augue. Praesent viverra euismod urna, vitae blandit leo rhoncus nec. Morbi lobortis semper urna, id lacinia dui mattis in.

Ut dignissim viverra enim, quis vulputate dolor porta sit amet. Donec ut eros vitae justo malesuada convallis. Mauris semper est non risus tempor placerat. Pellentesque venenatis, mi nec ornare feugiat, massa felis pretium massa, id lacinia nisl urna id augue. Praesent viverra euismod urna, vitae blandit leo rhoncus nec. Morbi lobortis semper urna, id lacinia dui mattis in.

Donec eu purus quis mauris porta varius. Aliquam magna ante, porttitor id ultricies vel, tempor porta lacus. Mauris a lorem lectus, quis aliquam dui. Donec aliquet, lorem quis commodo feugiat, neque dolor lacinia nibh, gravida dictum mauris tellus at lorem. Nunc scelerisque quam sed nulla tempor ut ullamcorper mi mattis. Donec at nunc elit, aliquam scelerisque eros.

Ut dignissim viverra enim, quis vulputate dolor porta sit amet. Donec ut eros vitae justo malesuada convallis. Mauris semper est non risus tempor placerat. Pellentesque venenatis, mi nec ornare feugiat, massa felis pretium massa, id lacinia nisl urna id augue. Praesent viverra euismod urna, vitae blandit leo rhoncus nec. Morbi lobortis semper urna, id lacinia dui mattis in.

Unemployment is officially now at nearly 2.5 million (7.9%), but that’s not the full story. Many thousands more are without work. They are not on   →

A lot of people consider selling to be a confrontational conversion, lightly smeared with honey to make it seem agreeable. There are two reasons for   →

Yesterday I gave you the first two of seven sales letter secrets. Here are numbers 3 & 4. 3. Create an offer that’s hard to   →

Do you send out sales letters? How well do they work? Most sales letters fail. At best they produce a tiny trickle of response. Of   →