In marketing by mail and email, there is an unfortunate tendency to use language to deceive, confusing manipulation with persuasion. Those who do so use   →

This morning I received a prospecting letter from an insurance specialist. They want me to switch my home insurance to them, and they have a   →

The level of response to direct mail is one of the most shocking facts in advertising.  A few years ago, the Direct Marketing Association surveyed   →

I was talking the other day to a close friend who has a successful business in the service sector. Because of my background in direct   →

This year’s British Grand Prix at Silverstone was fascinating for the dramas it presented alongside the race itself. At least four of the competitors (‘drivers’   →

  The advertising industry’s magazine, Campaign, is running a series on the history of advertising in various objects.  No. 18 is Strand cigarettes. By a   →

  When you make a presentation, however short or long it is, and whether it is for a grand occasion or not, always make an   →

If you have a speech or presentation to make, the way you deliver it will make all the difference. Here’s a 10-point checklist for you:   →

Reward your customers.  Send them a gift or a lead for new business Buy or use their products or services.  Loyalty works both ways. Be   →

Talk about cross culture or cultural diversity and people think it’s ‘over there’. In reality, it’s very much ‘over here’. What’s more, it’s one of   →