Small businesses don’t always have a Marketing Plan. And when someone suggests Database Marketing, they often ask:”What the heck is Database Marketing?” or, if they   →

Should your sales letter be long or short? Is it true that the more you tell the more you sell? Or are people too busy   →

In marketing by mail and email, there is an unfortunate tendency to use language to deceive, confusing manipulation with persuasion. Those who do so use   →

The level of response to direct mail is one of the most shocking facts in advertising.  A few years ago, the Direct Marketing Association surveyed   →

I was talking the other day to a close friend who has a successful business in the service sector. Because of my background in direct   →

  Small businesses don’t always have a Marketing Plan. And when someone suggests Database Marketing, here’s what they often ask: “Isn’t Database Marketing only for   →

Yesterday I gave you the first two of seven sales letter secrets. Here are numbers 3 & 4. 3. Create an offer that’s hard to   →