Unemployment is officially now at nearly 2.5 million (7.9%), but that’s not the full story. Many thousands more are without work. They are not on   →

A lot of people consider selling to be a confrontational conversion, lightly smeared with honey to make it seem agreeable. There are two reasons for   →

Yesterday I gave you the first two of seven sales letter secrets. Here are numbers 3 & 4. 3. Create an offer that’s hard to   →

Do you send out sales letters? How well do they work? Most sales letters fail. At best they produce a tiny trickle of response. Of   →