What is Creativity? It is the ability to solve a problem, see something that others do not see, represent a commonplace thing or notion in   →

Small businesses don’t always have a Marketing Plan. And when someone suggests Database Marketing, they often ask:”What the heck is Database Marketing?” or, if they   →

I was talking to a Sales consultant recently, and he was asking me about my special skills. It’s a conversation I have had before, when   →

As you know, these days much of our business correspondence is conducted by email rather than the conventional ‘snail mail’. Unhappily, certain conventions have been   →

Should your sales letter be long or short? Is it true that the more you tell the more you sell? Or are people too busy   →

In marketing by mail and email, there is an unfortunate tendency to use language to deceive, confusing manipulation with persuasion. Those who do so use   →

This morning I received a prospecting letter from an insurance specialist. They want me to switch my home insurance to them, and they have a   →

The level of response to direct mail is one of the most shocking facts in advertising.  A few years ago, the Direct Marketing Association surveyed   →

I was talking the other day to a close friend who has a successful business in the service sector. Because of my background in direct   →

  The advertising industry’s magazine, Campaign, is running a series on the history of advertising in various objects.  No. 18 is Strand cigarettes. By a   →