The seventh Secret of Successful Sales Letters is: 7. Monitor your results • Things change. So keep your eye on all results • Change only →
Sales Letter Secrets 5 & 6
This time I am including several ‘secrets’ under the guise of just two. This is because they are closely intertwined. I have often been amazed →
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Can we afford to lose our sole traders?
Unemployment is officially now at nearly 2.5 million (7.9%), but that’s not the full story. Many thousands more are without work. They are not on →
Managing rejection in sales
A lot of people consider selling to be a confrontational conversion, lightly smeared with honey to make it seem agreeable. There are two reasons for →
More Sales Letter Secrets
Yesterday I gave you the first two of seven sales letter secrets. Here are numbers 3 & 4. 3. Create an offer that’s hard to →
7 Secrets of Successful Sales Letters
Do you send out sales letters? How well do they work? Most sales letters fail. At best they produce a tiny trickle of response. Of →
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