Marketing

How good is your telephone selling technique?

The argument rages about cold calling, and I must accept that some will continue to do it. If it works for you, that’s good, but   →

Wouldn’t you like to have the Voice of Leadership?

What makes you a ‘must have’ in your business sector? How effectively are you putting that across? Send for your free e-book: The Voice of   →

Open up your creativity

What is Creativity? It is the ability to solve a problem, see something that others do not see, represent a commonplace thing or notion in   →

Let me tell you a story …

Make a point, tell a story; tell a story, make a point. That’s an easy enough mantra to follow in speeches and presentations, but what kind of   →

Who would you trust to sharpen your presentation skills?

Is presentation skills training a waste of time and money? Sadly, most of the time it is. Presentation Skills courses have attracted some opprobrium because   →

Making good contact with your audience

It was the Final of the annual Anglo-Irish public speaking contest. A long-standing Toastmaster with a good record in these contests took to the stage,   →

The 5th Level of Competence

I was talking to a Sales consultant recently, and he was asking me about my special skills. It’s a conversation I have had before, when   →

What’s the story?

Make a point, tell a story; tell a story, make a point. That’s an easy enough mantra to follow in speeches and presentations, but what kind of   →

What exactly is Database Marketing?

Small businesses don’t always have a Marketing Plan. And when someone suggests Database Marketing, they often ask:”What the heck is Database Marketing?” or, if they   →

How to avoid some common mistakes in email

As you know, these days much of our business correspondence is conducted by email rather than the conventional ‘snail mail’. Unhappily, certain conventions have been   →