Negotiation isn’t about winning and losing. It’s about both sides feeling there was some progress, with both being better off than before. For example, gaining   →

Advertising gurus like David Ogilvy and others have long maintained that the headline is worth 90% of your advertising spend. It has also been written   →

The Tesco slogan is an apt reminder of the difference we can make through even a small contribution to a bad situation.  In my local   →

Sensible business people do not write their own sales letters, websites or brochures. They employ copywriters. If you are looking for one, you may like   →

The seventh Secret of Successful Sales Letters is: 7. Monitor your results • Things change. So keep your eye on all results • Change only   →

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I gave a talk about better public speaking, and used the face of a clock as a mnemonic for all the essentials. Later I was   →